SEPHORA HOSTS FIRST EVER SEPHORiA 2 DAY IMMERSIVE EVENT

SEPHORA, hosted its first-ever SEPHORiA in Los Angeles– a highly-immersive two-day beauty event that fuses high-touch physical and digital experiences unlike anything seen before. This year marks Sephora’s 20thanniversary in the United States, and fittingly, as the retailer is often acknowledged by fans around the globe as a “beauty playland,” the live experience, House of Beauty, will feature Master Classes with industry icons, product customization, a series of one-of-a-kind beauty activations from more than 50 brands and many opportunities for guests to learn from, get inspired by and play in the world of Sephora.