SEPHORiA: House of Beauty 2019

Sephora brought its SEPHORiA: House of Beauty back for a second year in LA. The interactive beauty experience and trade show was held at The Shrine Auditorium and Expo Hall for 2 days on September 7-8, 2019. SEPHORiA featured 60 beauty brands including brand activations with sampling, photo opportunities, Masterclass sessions, meet & greets, shopping and makeup/hair touchups.