On September 14, 2019, SIMPLY returned to Orange County for a chic afternoon at Fashion Island with top celebrities, influencers and experts discussing fashion, beauty, and digital marketing in celebration of StyleWeek OC. Panels were moderated by SIMPLY Founder, Sarah Boyd and Daily Pop Co-host Carissa Culiner with Keynote speakers that included singer Ashlee Simpson Ross and star of Vampire Diaries, Kat Graham.

The day started out with lifestyle content creators got a chance to meet Lyda Beauty Founder Lyda Fischer and preview her latest line of colored Cleopatra Cat Eye Stamps as they were swept away on the Lyda Beauty x SIMPLY Beauty Bus. Guests enjoyed light libations as they learned more about her latest launch which first broke ground as the first and only cat stamp applicator that creates a perfectly symmetrical “cat eye” or “winged eye” look in less than 60 seconds.

Their destination? StyleWeekOC, a three-day fashion and beauty event organized by Newport Beach’s Fashion Island and SIMPLY, the events arm of creative digital marketing agency Socialyte. The event brought together industry insiders and top influencers.

StyleWeek OC kicked off with panel discussions focusing on fashion with speakers that included Content Creator Cassydy Berliner, jewelry designer Gorjana Reidel, TV star Courtney Kerr, celebrity stylist Lo VonRumpf, designer Lindsay Albanese and TV personality Carly Steel where they discussed topics such advice for up and coming business entrepreneurs and tips for creating a successful brand.

The evening second panel centered around beauty and brought together top experts that included blogger Christine Kong, TV star Courtney Kerr, celebrity makeup artist Joyce Bonelli, Founder of O Cosmetiques Olia Majd and Founder of GlowTopia Diana Madison. What does it take to become a beauty business owner? What are some trends that experts have noticed in the past couple of years? Excited audience members were able to ask questions like these to their favorite beauty experts.

The third panel of the night was centered around branding and digital marketing. Glee Star Becca Tobin, Founder of Planoly Brandy Pham, Content Creator Quigley, model Rocky Barnes and Founder of Elevate My Brand Laurel Wintz.